Let’s look back at 2017 and check out exciting things to come this year…
Trends that shaped 2017, according to Forbes, included the explosion of chatbots, the growing popularity of hangouts, and integrated buying opportunities on platforms.
And stuff to look out for in 2018? Here’s a roundup:
These 10 social media trends that are going to dominate 2018, including the rise of AR, the reality that brands are going to be getting in on messaging platforms more and more.
Probably the biggest will be social platforms embracing stronger governance policies. With Twitter taking on Trolls (and re-evaluating what verification is) in 2017, and Facebook facing backlash for not protecting its American audiences from Russian backed misinformation campaigns during the election, platforms will see 2018 as the year they need to begin to govern a bit better and clarify codes of conduct a bit more.
Hootsuite also has a roundup of 11 social media apps you should be using this year (if you’re a marketer). If you were watching the rise of the bots on Facebook, you may want to check out Botletter (technically not an app!) that allows you to send newsletters via Messenger.
What do you think? Do you see any big social media or online trends on the horizon? Feel free to share them in the comments below.