Bring on 2018!

Let’s look back at 2017 and check out exciting things to come this year…

Starting with:

These 6 platform changes that shook 2017. The biggest? Twitter doubling its character count.

Trends that shaped 2017, according to Forbes, included the explosion of chatbots, the growing popularity of hangouts, and integrated buying opportunities on platforms.

ICYMI: we now have the list of the highest paid YouTube stars of 2017! Our homegrown heroes Lily Singh (||Superwoman||) and Evan Fong (VanossGaming) makes the list at #10 and #2 respectively.

Curious about who got paid the most on Instagram? Check it out here.… Read more

Influencers on Influencing: Sage Advice Shared By Some Fantastic Canadian Personalities

In October, Spectrums launched a speakers series designed by and for online Influencers to talk about their craft, learn from others and ask the tough questions of each other, including things like “what does it mean (to be an Influencer)” and “do you let your audience dictate your content”?

We were lucky enough to get some really great speakers out to discuss their take on the landscape and had some really great perspectives.

They included:

Melissa Maker (SID 1818) “Clean My Space

Melissa Maker is a n author, entrepreneur, cleaning expert, and star of Youtube’s “Clean My Space”.… Read more

Your News Roundup: The Biggest Stories that will continue to evolve in 2018

There’s a lot going on in the world of social media right now, but here’s a quick and dirty roundup of the biggest things (we think) that should be on everyone’s radar through December and into the New Year. Starting with:

Tencent is now bigger than Facebook!

It’s also taken a big interest in Snapchat, one of Instagram’s fast followers.

Instagram has had a big year though. See it’s meteoric rise here.

Net neutrality continues to be a political football. Here’s where it stands right now (via Twitter updates).

Speaking of Twitter, trolls have shaped the platform more so in 2017 than any year on record.… Read more

Look Out Netflix: Big name content creators are coming to take a swing at original content

Netflix has had a big year in original content, even if it recently admitted to being on the hook for $20 billion. That’s why it seems everybody’s getting into the original content game these days. Big money is being invested and big money is on the line. One group sure to benefit? Those of us who enjoy the sport of binge watching engaging content.

So, just who is coming for Netflix and getting in on the original content game?


After news broke that Disney was parting ways with Netflix earlier in August (watch Moana before it’s too late!), they let it slip that it’s to build their own content streaming empire.… Read more

Making Your Business Card a Slam Dunk for Connections in 2017

Is your business card ready for modern networking? Update and refresh your business card design with these top tips!

Pick a design that will appeal to your audience. Business cards are an opportunity to market yourself. When choosing your design elements, be mindful of your industry and your target audience. For example, a woodworker might choose a color scheme reminiscent of wood or bark. It doesn’t have to be complicated, but it does have to strengthen the association people make between you and your trade.

Choose high-quality materials. This is not the time to be cheap. Choose sturdy, high-quality card paper that feels good to hold.Read more

How AI Is Changing the Tech Landscape and How Users Can Benefit From It

Almost everything you do online is helped along by machine learning. Artificial intelligence or AI is simply the next level of this technology that will enrich human lives in ways we are only now just beginning to explore. So far, AI’s biggest strides have been made in the tech world, but soon, its impact will benefit other realms too.

How AI Flipped the Script on the Tech Industry

At the dawn of modern computing, and for some time afterward, successful programming hinged on our ability as humans to instruct computers on what we wanted them to do. We developed programming languages as a way to communicate our needs to these machines.… Read more

5 New Apps for Connecting to Keep an Eye Out For

Major social networks like Facebook and Twitter have ruled the way we connect with each other online for a long time. Sooner or later these platforms are bound to be usurped by the next new hot apps in social media.

Here are five new apps for connecting that you should consider joining.

Uptime – It was initially launched as an invite-only platform, but Uptime is now open to the public. With Uptime you can share and react to YouTube videos with your friends. The idea here is to eliminate having to share YouTube videos by sending links. Instead, you can share them with Uptime and you can post comments and reactions with emojis for your friends to see.… Read more

I’m a Small Business! How Do I Create Beautiful Social Content for Little or No Money?

Making beautiful content for social media does not have to cost you. Here are a few platforms and services that make creating stunning, web-worthy content on a budget totally doable:

QuotesCover – Graphics featuring quotes are hugely popular on social media. They are very shareable and great for reeling in the ‘likes.’ QuotesCover is a versatile platform that allows you to create your own quotes graphics with beautiful background pictures and stylish fonts for your text. QuotesCover is very social media-friendly and gives users the power to create images that are the right size for each network. This service is free to use.… Read more

How 5 Tech Giants Found a Way to Stand Out From the Crowd as Startups

Not every startup is destined to succeed. What separates the best from the crowd is often a bit of luck and smart tactics that boost their popularity right out of the gate. The following tech giants started out just like everybody else, but each tapped into something that helped them achieve superstar status.

Tinder – Since its inception in 2012, Tinder has achieved worldwide success to the tune of about 50 million users total and 10 million daily users. Right from the beginning, Tinder was off to a strong start. The founders initially unleashed the app on the student body of the University of Southern California.… Read more

4 Celebrities Who Have a Big Social Media Game

Being a celebrity on social media isn’t as easy as you might think. Celebrities have to tend to their followers and branding just like everyone else, they just have a bit of a head start. The biggest challenge for big name talent is cultivating a social media presence that remains on brand.

Here are four celebrities who have absolutely nailed the social media game.

Chrissy Teigen

Her claim to fame may have been modeling, but Chrissy’s superpower is Twitter takedowns. She’s highly active on the platform and has completely mastered the art of crafting witty observations and comebacks in 140 characters or less.… Read more